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Toyota’s New Brand Focuses on Mobility Services

Toyota has launched a new brand called Kinto, which will focus on mobility services including car sharing, subscription services and autonomous transport systems. The new brand will be introduced in Europe as part of Toyota’s efforts to expand its business beyond...

First Wave of AVs: Impact on Cities

There are no autonomous vehicles currently available to buy. We haven’t reached the stage where a truly autonomous vehicle has been designed, tested, manufactured, approved, priced or marketed. Until that happens, along with the development of legislation and...

Japan: Flying Taxis & Mobility As A Service

In 1893, Japanese entrepreneur Kokichi Mikimoto succeeded in creating the world’s first cultured pearls in the coastal city of Toba, Mie Prefecture. Mikimoto changed the world of jewelry and launched a new industry. Today, steps away from the island where Mikimoto...

Steer Offers e-Mobility On Demand

If you’ve been watching the growth of the electric vehicle (EV) market, two facts stand out: the technology is advancing so quickly that buyers risk obsolescence, which makes some potential buyers hesitate to ante up; and second, EVs are truly a superior technology...