If you’ve been watching the growth of the electric vehicle (EV) market, two facts stand out: the technology is advancing so quickly that buyers risk obsolescence, which makes some potential buyers hesitate to ante up; and second, EVs are truly a superior technology when compared to the internal combustion vehicle.
So – on society’s march towards a more sustainable energy economy – how might we better take advantage of the fact that EVs boast superior performance and are gentler on the environment, while neutralizing concerns about obsolescence? Executives at Steer (a subsidiary of energy holding company Exelon) believe the answer to that is relatively simple: offer consumers a subscription service that removes risk while creating a better driving experience.
Nobody would buy an iPhone for a decade, so why an EV?
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