Toyota has launched a new brand called Kinto, which will focus on mobility services including car sharing, subscription services and autonomous transport systems.
The new brand will be introduced in Europe as part of Toyota’s efforts to expand its business beyond making and selling cars by taking advantage of new technology, including connected cars and autonomous systems.
Matthew Harrison, the boss of sales for Toyota and sub-brand Lexus, said the goal was to establish Kinto as a “brand that consistently delivers exceptional customer experience, whether moving close to home or travelling in other markets”.
Kinto will be an umbrella brand for a range of services, which will be introduced in selected cities and markets. They include Kinto One, a full-service leasing system that will merge vehicle, service and insurance costs into a single monthly payment. Kinto Flex will offer subscription-based car leasing with a ‘premium experience’.
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