In 1958, a now-iconic Rolls-Royce advert promised passengers that, despite its eight-cylinder aluminum engine, the loudest noise would be its electric clock.
Six decades later, modern technology is making good on that promise. “Henry Royce built those cars to be silent,” says David Lorenz, founder of luxury auto shop Lunaz. “Now, we can make that happen.”
It’s not magic — it’s electric.
Founded in 2018, in Silverstone, England, Lunaz specializes in electric engine conversions of high-end classic cars, from a six-seat Rolls-Royce Phantom to James Bond’s favorite, the Aston Martin DB5. It’s one of a growing number of businesses providing this kind of service.
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