Peruvian shoppers are weeks away blockchain answering the age-old question first posed in 1984: “Where’s the beef?”
A pilot project by Wong Supermarket, a Peruvian chain owned by Chile’s major retail conglomerate Cencosud, will allow suppliers and consumers to scan and check the provenance of various meat products. The app is a partnership between Cencosud and Citizens Reserve subsidiary SUKU, the Silicon Valley-based supply chain company whose founders hail from the Deloitte Blockchain Lab.
At launch, the consumer-facing app will feature enterprise-level blockchain backend using J.P. Morgan’s permissioned blockchain platform, Quorum.
The platform will be available in 20 different Wong stores and cover all meat products carrying the SUKU logo. Just like a Ⓤ or K emblem signals to Jewish consumers that a rabbi inspected the product, the SUKU emblem will mean that the company has tracked the path of the meat from steer to shelf.
Unlike the kosher certification, however, you can actually dive into the Wong meat’s supply blockchain history and see a record validating each part of the meat’s history.
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