In recent years, sustainability has transitioned from a buzzword to a core value that drives consumer behavior. As climate change becomes a more urgent global issue, businesses are increasingly being held accountable for their impact.
This shift has fundamentally changed the marketing landscape, as consumers demand more transparency, authenticity, and commitment from brands when it comes to sustainability. Companies that align themselves with eco-conscious initiatives not only stand to gain from a growing base of environmentally aware consumers but also ensure their long-term relevance in a rapidly changing world.
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