Every company racing to automate knowledge work is discovering the same uncomfortable paradox: the more tasks they hand to AI agents, the more human judgment they need to make those agents useful. Dan Shipper, CEO of Every, a media and AI research company that has automated aggressively across coding, writing, and customer service, published a detailed account this week of what his 30-person team actually looks like on the other side of automation.
His conclusion is counterintuitive and, for investors pricing the labor-displacement story into enterprise AI bets, financially significant: AI commoditizes yesterday’s competence and immediately inflates demand for the expert judgment needed to direct, review, and improve it.
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