Steve Gordon, the Director of the California Department of Motor Vehicles, said in a media briefing on Tuesday that Tesla has 90 days to amend its advertising language or face a 30-day suspension from selling in California.
Gordon said on Tuesday that the DMV is specifically asking Tesla to change the name “Autopilot” to clarify that the company has advanced driving systems, which do not equate to an automated system or an autonomous vehicle. Changes must be made within 90 days, or the DMV will “enforce the cessation of sales.”
“My guess is that they will pursue some remedy,” said Gordon of what Tesla might do next, “but the easiest one for them is just to come into compliance.”
In response to the DMV’s decision, a Tesla spokesperson told Business Insider that this is “a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.”
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