The logistics industry has been sprinting toward automation for over a decade. Robotic pickers, AI-powered inventory systems, real-time tracking dashboards, all signs of a sector embracing the future. Yet despite all this progress, many warehouses still rely on the same decades-old physical infrastructure to move goods: outdated pallets, often made of wood, dented metal, or inconsistent hybrids.
It’s like installing self-driving software in a car with misaligned wheels. You can build all the intelligence you want on top, but if your base layer isn’t predictable and performance-ready, the system fails quietly and often.
This disconnect is becoming a serious blocker. Companies are learning that automation doesn’t just rely on code; it depends on consistency. And that includes the very platforms that goods sit on, get lifted from, and move across hundreds of times a day.
In 2025, logistics success isn’t just about what systems you install, it’s about what you’re building them on.
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