The world’s leading electric vehicle (EV) maker is rapidly expanding overseas. After taking control of vehicle sales in Germany last year, BYD is about to do the same in another key overseas EV market.
BYD to take control of EV distribution in Australia
Last August, BYD reached an agreement with Heden Mobility Group to acquire Heden Electric, which was responsible for importing its vehicles and spare parts for sale in Germany.
The move gives BYD more control over pricing and other areas of distribution as it expands the brand overseas. By taking over control, the company can sell its vehicles directly to buyers. And, it can also set prices.
According to EVDirect, BYD’s official distributor in Australia, the company is preparing for a similar move in the region. Luke Todd, founder and chairman of EVDirect, said the takeover would help unlock BYD’s potential in Australia.
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