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The automotive buzzword at CES 2025 in Las Vegas this year was “SDV.”

That’s “software-defined vehicle,” which automakers have gone all-in on with AI integrations, autonomous and advanced driving, in-vehicle displays, passenger comfort features, smart charging and much more. BMW, Honda, Sony, Garmin, Harman, HERE Technologies, Nvidia and even Maserati were some of the companies at the annual tech expo showing what it means to have a software-driven experience (instead of the usual hardware).

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