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Ford Motor is delaying production of a new all-electric three row SUV, as it shifts to offer hybrid options across its entire North American lineup by 2030.

The Detroit automaker on Thursday said it will continue to invest in EVs, but it is postponing production of the large SUV at a plant in Canada from 2025 to 2027 to allow for the market to mature more.

The shift in EV plans is the latest for Ford and the entire automotive industry as adoption has been slower than many expected and production costs remain high.

Ford last year said it would delay or cancel $12 billion in planned spending on new EVs due to the shifting market conditions as well as challenges to profitably building and selling the vehicles.

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