Artificial intelligence is coming to The Masters.
Fans digitally following the iconic golf tournament in 2024 will be using generative AI that for the first time will offer game narration hole-by-hole in Spanish and English.
Another AI feature will use “data-driven recaps” on how each hole has been played during the tournament and offer insights into how each hole was historically played based on eight years of tournament data, “including more than 170,000 shots and ball position on course,” computer giant IBM announced.
Called IBM Hole Insights, the platform “brings together natural language processing and structured data to generate detailed breakdowns of current and historical play, as well as projections of anticipated play, around any given hole,” IBM said in a prepared statement.
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