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Marine plastic pollution is one of the most troubling environmental issues. According to the International Union for Conservation of Nature, about 14 million metric tons of plastic enter the ocean annually, accounting for 80% of ocean debris.

CleanHub, a Berlin startup, is tackling this environmental crisis with artificial intelligence. The company, founded in 2019 by the entrepreneur Joel Tasche, has developed an AI-powered platform that allows local waste-management services to collect and properly dispose of nonrecyclable plastic.

Tasche and his team set up their services in coastal areas in Asia and Africa, partnering with local organizations that manage waste collection and provide jobs for communities. “Unlike alternative approaches that focus on recovering plastic once it’s already in the ocean, CleanHub prevents it from getting there in the first place,” Tasche told Business Insider.

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