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Elon Musk has just formed a new company that will work to “understand the true nature of the universe.” No biggie, then.

Announced on Wednesday, the company, xAI, already has among its ranks artificial intelligence (AI) experts formerly of firms such as DeepMind, OpenAI, Google Research, Microsoft Research, and Tesla.

The website for Musk’s new company currently comprises a single page with a profile of its top team and a call for experienced engineers and researchers to join the company in the Bay Area, San Francisco. It also includes the line: “The goal of xAI is to understand the true nature of the universe.”

Meanwhile, in a tweet announcing the new initiative, Musk said xAI will aim to “understand reality.”

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