The annual J.D. Power U.S. Electric Vehicle Consideration Study has revealed that more Americans are open to considering an electric vehicle (EV) purchase than ever before. The percentage of shoppers to say that they are “overall likely” to buy an battery-electric vehicle (BEV) has increased two percentage points from 2022’s survey to 61 percent.
BEVs run solely on battery power. They are charged by plugging the vehicle into a personal use wall charger or a commercial charging station.
Some of the most popular BEVs on the market today include the Tesla Model 3, Ford Mustang Mach-E, Ford F-150 Lightning, Hyundai Ioniq 5, Kia EV6 and Volkswagen ID.4.
A number of new electric vehicles are slated to hit the market in the coming year including a trio of Chevrolets: Equinox EV, Blazer EV and Silverado EV. The Kia EV9 three-row SUV is expected to arrive on U.S. shores later in 2023.
J.D Power cites a number of positive and negative market factors that are influencing buyer decisions: lower gas prices, inflation, rising interest rates, greater model availability and charging availability. Forty-nine percent of shoppers surveyed rejected the idea of purchasing an EV saying that their primary reason was lack of charging station availability.
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