New electric vehicle models from multiple automakers are starting to chip away at Tesla’s dominance of the U.S. EV market, according to national vehicle registration data.
But numbers collected by S&P Global Mobility show that Tesla still controlled about 65% of the growing electric vehicle market during the first nine months of this year. And the competitors made gains in the sticker price range below $50,000, where Tesla barely competes.
From 2018 through 2020, Tesla had about 80% of the EV market. Its share dropped to 71% in 2021 and has continued to decline, said Stephanie Brinley, an S&P associate director.
“Tesla’s position is changing as new, more affordable options arrive, offering equal or better technology and production build,” S&P Global Mobility said in a statement Tuesday. “Given that consumer choice and consumer interest in EVs is growing, Tesla’s ability to retain a dominant market share will be challenged going forward.”
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