The reorganization was obvious and expected. Both divisions will be headed by the Ford parent company. “Nothing interesting so far. But wait. Things are about to take an interesting turn,” writes TheStreet’s Luc Olinga. The electric vehicle division will be called Ford Model E.
“Does that ring a bell? Let’s say it this way: doesn’t it remind you of a competitor? A very noisy and powerful competitor?,” Olinga adds.
Yes, it is Tesla we are talking about. Apart from its very first model, the Roadster, the vehicles marketed by Elon Musk’s company had names taken from the alphabet until Ford showed up. Model S for the luxury sedan, and the Model X for the luxury SUV/crossover. After the Model X, Tesla wanted to introduce an entry-level vehicle to the market.
“We have the S and the X and then a friend asked me at a party ‘Hey what are you going to call the third-generation car?” Musk told CNNMoney in 2014. “Well, we’ve got the S and the X so we might as well make it the E.”
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