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At CES in Las Vegas this evening, Sony’s Chairman, President and CEO Kenichiro Yoshida showed off a brand new prototype of its Vision S concept electric car, and announced that the Sony Group is starting a new division — the Sony Mobility Inc – which will start commercializing its electric vehicles.

On the CES stage during the Sony press conference, the company showed off its existing Sony Vision-S sedan, which was revealed at CES last year. This year, it also flexed a new model in the lineup, the Sony Vision-S SUV prototype.

“The excitement we received after we showed off the Vision-S really encouraged us to further consider how we can bring creativity and technology to change the experience of moving from one place to another,” said Yoshida, before revealing the new Vision-S SUV prototype. “This is our new Vision-S SUV. Vision-S has been developed on a foundation of safety, adaptability and entertainment. Safety has been our No. 1 priority in creating a comfortable mobility experience. That has not changed when building this SUV. A total of 40 sensors are installed inside and outside of the vehicle to monitor safety.

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