At first look, the Hamburg-based mobility brand, MOIA, might seem like any other ridesharing service.
However, different from other on-demand brands, MOIA offers only pooled rides. Not only that, this tech-driven brand manages everything in-house: from its large fleet of electric vehicles (EVs) and routing algorithms to fleet management and user applications.
MOIA also collaborated with the Karlsruhe Institute of Technology and the Technical University of Munich in a public research study to calculate the long-term effects of ride-pooling in EU cities. MOIA’s mission is to foster a “fundamental shift in how people move in cities”. The company works in partnership with local transit agencies to complement existing public transportation systems and other urban mobility services.
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