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Sony has announced that it is entering the drone market with a new brand called Airpeak, though the specifics of the drone itself are left something of a mystery. It plans to launch the project next spring.

The bare-bones announcement says only that Sony has been inspired by the “recent proliferation” of drones and the changes they have caused in both the industrial and creative sectors.

Airpeak will focus on multiple industries as well, though it has its work cut out for it if it intends to go up against DJI, which has become the first choice in the consumer UAV sector.

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