Detroit Bikes will begin assembling 500 copies of Schwinn’s classic Collegiate cruiser in a new partnership for an American brand that traces its lineage to 1895 Chicago.
The Schwinn Collegiate will be produced in Detroit is intended to reflect the leisurely aesthetic evoked by the 1965 version, said Ryan Birkicht, senior communications manager at Schwinn Bikes. They will be painted in classic Campus Green. A nod to the present is its eight-speed grip-shifter, an upgrade from the five-speed lever-shifter on the original.
The Collegiate is expected to be priced at $998 per copy and available as early as next month through Walmart.com.
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