Some serendipitous product calamities have historically transformed into business legends. Guinness beer supposedly was the result of a brewing error. Janet Jackson’s infamous “wardrobe malfunction” is still among the Top 10 halftime shows in Super-Bowl History, according to CBS News, and “led to the creation of YouTube.”
And, of course, the Leaning Tower of Pisa attracts more than one million visitors per year.
Even so, most executives do not wish to create disasters that end in accidental success. They want assured Return on Investment (ROI) and investor dividends.
https://www.wardsauto.com/industry-voices/you-can-t-spell-return-investment-without-iot
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