When you describe it in words, the Indianapolis 500 might seem like a boring watch: Cars go round and round an oval track 200 times, totaling 500 miles over the course of a few hours. But if you were a driver, you’d be having a hell of a different experience. Think screaming speeds of 230 miles per hour, pulling 4 Gs on corners, with one’s reflexes and split-second decisions drawing a thin line between victory and tragedy . . . over the course of a few hours.
It’s a level of intensity that TV networks have been trying to bring viewers into for years with in-car cameras and things like driver radio communiques. It has been working. Last year, NBC—which covered the spectacle from 2019–2024—netted the most streams of the race ever and averaged 5.34 million total viewers, up from 4.9 million in 2023 and 4.8 million in 2022.
Recent Comments