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As it approaches its 10th anniversary next year, artificial intelligence (AI) video technology company Pixellot continues to go from strength-to-strength.

Last month the company announced it had raised $161 million in additional funding as it looks to accelerate its global expansion and develop new innovations.

The company’s technology automatically captures live footage for broadcast and social content, as well as providing detailed data analytics, with the system currently being used in 23,000 courts and venues in 70 countries.

Pixellot was founded by the Dr Miky Tamir and Gal Oz in April 2013 when they wanted to try capturing live sport without the need for several cameras following the action. “Pixels were getting better and better and cheaper and cheaper, and we thought ‘let’s capture the full game all the time, let’s automate production,” Oz tells TVBEurope. “It took us about a year to develop, and to begin with we had some more advanced production flows that required a human in the loop. But eventually we found that the sweet point is not the panoramic capture but the automatic part of it, using AI to understand the game and follow the production.”

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