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If living in the physical world has proven to be a little bit too much lately, InterContinental Beverage Capital (IBC), has officially partnered with Cannaverse Technologies (Cannaverstechâ„¢) to become its branding advisor in Cannalandâ„¢, the world’s first cannabis focused Metaverse that connects every facet of the cannabis and hemp communities. Additionally, IBC has acquired real estate in Cannalandâ„¢ and intends to open a virtual “House of Brands” where residents and visitors can discover the next great beverage or CPG brand for commercialization in the virtual or physical worlds.

IBC joins a number of businesses and brands that are entering this new unchartered digital territory where the convergence of the physical and virtual worlds come together to create a “mixed reality”, and the B2B community and consumers can immerse themselves in an imaginary Web3 virtual meta-marketplace, where all aspects of the cannabis industry including cultivation, extraction, manufacturing, distribution, retail sales, and consumption of cannabis and hemp products can be enjoyed by residents of the community. 

The Cannaland™ platform will be powered on the blockchain and will allow instant purchases of real estate (land parcels), NFT’s as well as other digital assets using Cannaland™ Tokens (“CNLT”), a cryptocurrency providing transactional utility within Cannalandâ„¢.  The project is scheduled to go live this year. 

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