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Almost everyone is aware of the many issues facing the planet and its population. There are three key issues that I like to call the 3Ps that stand out among others: pollution (particulate matters, Nox, SO2), planet (greenhouse gases, or GHG) and poverty (inflation and depletion of limited resources).

Pollution alone kills approximately 9 million people per year and is a major issue in emerging markets. GHG emissions, which have received a lot of attention for valid reasons, kill millions of people per year. And poverty is estimated to kill more than 10,000 children a day. If people had to see how much their means of mobility contribute to these silver killers, they would find that the cost of mobility is very high.

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