Of all the topics I have written about recently, autonomous flying taxis seem like the most far-fetched – or should I say pie-in-the-sky! However, the fact is that around 20 companies – from well-known names like Airbus and Hyundai, to new, inventor-led startups are racing to bring such vehicles onto the market. This is hardly surprising when the value of the air taxi market – which includes the class of vehicles known as eVTOL (electric vertical take-off/landing) – is expected to grow by $50 billion over the next five years.
Now, when we are talking about topics as high-tech and apparently futuristic as flying cars (which is what, for all intents and purposes, an eVTOL vehicle is), there’s a lot of excitement and hype. After all, the companies behind these vehicles are looking to become the Ford or General Motors of the 21st century. This means their marketing departments are often working on overdrive in order to catch the attention of buyers, investors, and venture capitalists who, at the end of the day, have a big say in which projects will soar and which ones will stall.
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