The selling point for ride hailing apps is convenience: no cash, maps, or transit schedules required.
Mobility-as-a-service providers want to make all transportation options as convenient as calling an Uber. The crucial element in doing that is creating one service that includes all types of transportation: scooters, cabs, metros, water taxis, private cars, even gondolas if you’re lucky enough to be in the mountains.
HERE Mobility’s‘s State of Mobility 2019 report asked about 21,000 people in the United States and Europe about their current transportation habits. The survey also tested the idea of mobility as a service to change consumer behaviors. The survey examined the transportation patterns, perceptions, and expectations of individuals from America, France, Spain, Germany, the U.K., the Netherlands, Norway, Finland, and Sweden.
https://www.techrepublic.com/article/mobility-as-a-service-could-convert-car-drivers-to-bus-riders/
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