The future of Lincoln Motor Company is stylish and electric, a projection that is built upon a base of 100 years of brand history under the Ford Motor Company umbrella and the company’s latest offering, the Zephyr car.
The automaker pulled the curtain off the new Star Concept car on Wednesday, giving a glimpse of new design language buyers can expect to see on lots in the coming years.
“This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” said Jim Farley, president and CEO, Ford Motor Company. “We can truly revolutionize how people engage with the brand and scale it across an exciting lineup of products that catapult Lincoln into the digital, connected age.”
More than half of Lincoln’s global sales volume is projected to be all-electric by mid-decade. Lincoln plans to deliver three new fully electric vehicles by 2025 and another by 2026.
The Star Concept, which has body styling similar to the Lincoln Aviator, is a guiding light for Lincoln, showcasing next-generation design that includes Illuminated crystallines, backlit doors and fascia that lights up upon approach.
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