T-Mobile can keep telling consumers that its 5G service is faster than 4G and offers more coverage than rivals’ 5G, but the National Advertising Division (NAD) of BBB National Programs recommends that it stop claims that its 5G network is more reliable than competitors’ 4G or 5G networks.
The recommendation comes after Verizon challenged claims that T-Mobile has been making in TV and online advertisements. NAD is an investigative unit that reviews national ads across media for truthfulness and accuracy.
T-Mobile started calling its rivals AT&T and Verizon “dumb and dumber” years ago under former CEO John Legere, but it’s been particularly focused on slamming Big Red. Verizon for years boasted that it offered the best wireless network and it grabbed the network crown with LTE, but T-Mobile has leap-frogged the competition in 5G coverage.
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