Upshift Offers Fractional Car Subscriptions

There are many new models of car use and ownership being explored. Upshift is a San Francisco startup offering what it calls fractional car subscription — a type of car-share, though they don’t call it that. Customers pay a fee to have a car for 8 days per month, for example, with roll-over. The key is the cars are delivered to them on the days needed, and picked up and cleaned after. While customers can request a car on somewhat short notice, like an hour, the vast bulk of the usage is planned further in advance, and involves trips out of town, says founder CEO Ezra Goldman.

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